The name concentrates the brand’s universe, with a concept of exclusivity, of being a member, of belonging to a unique group of people with access to unique events and a lifestyle of excellence, in a strong sense of internationalization, this is the ideal new image for a brand that combines tradition with exclusivity and contemporaneity.

A minimalist design reinforced by the use of two Helvetica and Arial fonts, simple, elegant, sophisticated and easy to read.

As a symbol, we chose to use the stylization of the Club Beluga representing a clean, less is more, sophisticated approach. The position of the Club Beluga to the right indicates a vision of the future, of longevity, in a perspective of growth, ambition and vision for the future.